About

Tourism Richmond is a non-profit, stakeholder-driven destination marketing organization (DMO) promoting Richmond as a can’t miss destination to leisure travellers, meeting planners, travel media, and organizations that influence travel.

Our primary mandate is to enhance awareness of our destination through sales and marketing initiatives and by providing excellent visitor and stakeholder services.

Richmond-based tourism businesses or organizations are eligible to sign up as stakeholders of Tourism Richmond – receiving access to educational workshops, marketing opportunities, website exposure and many more partnership programs.

Tourism Richmond is majority funded through the proceeds of municipal regional district tax legislation (MRDT– a three-per cent tax applied to sales of short-term accommodation) through the province of BC. We are governed by a Board of 12 Directors from the accommodation sector, tourism non-accommodation sector, and senior City of Richmond employees.

Our ultimate goal is to increase tourism-related economic activity for our city and stakeholders.