Description

Could your business be more effective in communicating with North America’s Chinese population? Join us for an insightful webinar over your lunch hour that will provide you with the strategies and tools you need to effectively reach and engage Chinese audiences, presented by the experts at iTalkBB Media.

Key Highlights:

1. An All-Round Approach Covering Diversity
   • Discover comprehensive strategies for reaching diverse Chinese communities across North America. We'll delve into the cultural nuances, language preferences, and consumer behaviours that will help you tailor your approach effectively.
2. Understanding the ITM Background
   • Gain a deep understanding of the In-Target Market (ITM) background, and learn how it influences your advertising efforts when targeting Chinese audiences.
3. Leveraging Existing Platforms
   • Explore the most effective existing platforms and channels for engaging with Chinese audiences. From social media to e-commerce platforms, we'll guide you through the options.
4. Reporting Through GAM 360
   • Learn how to use Google Ad Manager 360 to monitor and optimize your advertising campaigns. We'll show you how to measure the impact of your ads and make data-driven decisions.
5. Audience Profile and Viewership Insights
   • Get a deep dive into Chinese audience profiles in North America and discover their viewership habits. This knowledge will empower you to create content that resonates.
6. Programmatic Buy and Non-Intrusive Advertising
   • Explore programmatic buying strategies and non-intrusive advertising techniques that will help you engage with Chinese audiences without disrupting their online experience.

Don't miss this opportunity to expand your reach and connect with Chinese audiences in North America. Our panel of experts will share valuable insights, case studies, and practical tips to help you succeed in this dynamic market.

Who Should Attend:

• Marketing Professionals
• Advertising Agencies
• Business Owners
• Anyone Interested in Expanding Their Reach to Chinese Audiences

Seize this chance to unlock the potential of the Chinese market in North America. Reserve your spot today, and get ready to take your marketing efforts to the next level!

WHEN: 
Wednesday, September 27th
12:00 pm - 1:00 pm

TICKETS: 
Free & exclusive to Richmond Chamber members though advanced registration is required. 

WHERE: 
Delivered virtually via Zoom

PRESENTED BY:

Lulu Shen – iTalkBB Media, National Sales and Marketing Director

Momo Huang - Programmatic Buy 

Shawn Li - GAM 360 Report and Audience Profile