Lunch & Learn Webinar - What AI Means in the World of Digital Marketing

Description

This webinar explores the impact of artificial intelligence (AI) on digital marketing. It covers key areas where AI is making a difference, including content generation, data-driven insights through web analytics, SEO, paid advertising, and social media marketing. We will also discuss the capabilities and limitations of AI, ethical considerations, and potential challenges, offering a balanced perspective on using AI in digital marketing strategies.

Brief agenda:

• Introduction
• How AI Has Impacted Digital Marketing
• AI and Web Analytics
• AI in Content Creation & SEO
• AI as a Search Engine
• AI as a Chat Bot
• AI and Paid Advertising
• AI and Social Media Marketing
• Ethical Considerations of AI in Marketing
• What AI Cannot Do

Don't miss this opportunity to gain valuable insights into the evolving role of AI in digital marketing. 

WHEN: 
Wednesday, March 26th
12:00 pm - 1:00 pm

TICKETS: 
Free & exclusive to Richmond Chamber members though advanced registration is required. 

WHERE: 
Delivered virtually via Zoom 

PRESENTER: 

The webinar is presented by Ray Wang, founder of RW Digital. Founded in 2019, RW Digital is an independent digital agency based in Richmond, BC. The agency’s mission is to help mid- to large-sized businesses use web technologies, digital advertising, and web analytics to promote their brands and gain more clients in today’s ever-changing digital space. The agency takes pride in consistently delivering exceptional work to our clients.